186 - How to deliver more value to leads

We've all heard it; lead with value. We know that our leads need to receive value from us before they will select to work with us. So, how exactly do we deliver value? And what is value anyways? 

These are the questions we are tackling in this episode. Learn how to bring value with three main categories and a long list of examples of items of value. Finally, also learn what not to do when following up with leads. 

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