How many communities are you a part of? And are you an active member of those communities?

As business leaders and change agents, we should seek to create more communities and collaboration between others. But how do we go about doing this? In this week's episode, Lee talks to Julie Creffield, a community engagement expert, who's here to tell you how to get started, and why it matters so much.

KEY TAKEAWAYS

Many talk about tribe building, but what they really mean is building a customer base. Tribe building is not about growing a base that you can sell to - it's about creating interaction and belonging.
Building a community is about making people feel as though they belong to you. It is about creating shared objectives.
Finding your people is about how you activate them. It is the process of inviting everyone, but sparking a community among those who matter by careful targeting through effective messaging.
Be clear about your mission. Explain why you're doing the things you do, and why it's important. You can't make everyone take action, but by communicating the bigger picture, you'll reach those who need you.

BEST MOMENTS

'When people feel that they belong to you and your brand your community, they're much more likely to buy'

'How do we become the things we are most proud of in real life?'

'They bought into the ideology of what I was trying to do'

'It's about giving people permission to understand why you're in business in the first place'

VALUABLE RESOURCES

Business Problems Solved Podcast

Julie Creffield Twitter - https://twitter.com/JulieCreffield

Julie Creffield - https://juliecreffield.com

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on 07813342194

Lee@leehoughton.com

https://www.linkedin.com/in/lhoughton/

Olena Palko and Manuel Férez Gil, "Ukraine's Many Faces: Land, People, and Culture Revisited" (Transcript Publishing, 2023)