Marketing in the Age of Disruption: Insights from Sephora and Meta

On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future.

 

Key Takeaways:

(06:24) Balancing strategic bets with the need for continuous innovation.

(12:26) Letting go of past successes to embrace new strategies for future growth.

(15:05) How Gen Z is influencing Sephora’s creative direction

(16:34) The role of creators in Sephora’s marketing strategy.

22:51) The importance of an omni-channel approach and breaking down silos.

(26:51) The seamless integration of digital and in-store experiences.

(29:22) Predictions for the future of marketing, including the blending of brand and performance.

 

Resources Mentioned:

Megan Black -

https://www.linkedin.com/in/megan-black-958848/

Sephora -

https://www.linkedin.com/company/sephora/

Sephora -

https://www.sephora.com

 

 

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing