

6. Burn the Ships, Build an AI-Driven Company with Rusty Cagle
61 snips Sep 30, 2025
Rusty Cagle, CEO & Founder of ASE Private Wealth™, shares his journey of transforming his firm into an AI-driven powerhouse. He reveals how a painful past loss spurred him to declare a swift 90-day transition to AI. Cagle discusses slashing process times from hours to mere minutes with AI's help and highlights the critical mindset shift he fostered in his team. He also dives into regulatory hurdles, overcoming resistance, and using AI to secure a $10M line of credit, emphasizing that failing to adapt could erode enterprise value.
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Leader Commits By Learning Together
- Rusty read The AI-Driven Leader repeatedly and joined the Collective to learn AI with his COO.
- He paid for both to ensure leadership alignment and rapid cultural change.
Rebuilt Company Structure To Scale
- Rusty reconstructed his business into a holding company with multiple regulated entities to scale.
- He saw AI as the framework to transform internal operations and client advisory services.
Execute With 30-Day Focused Cadence
- Follow a focused 30-day execution cadence to convert strategy into measurable action.
- Use structure and accountability so early initiatives don't get lost amid daily work.