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Creators Build Lighthouses Of Belonging
- Every great creator is building a cult that gives people a new direction and a place to belong.
- The best cults make people feel normal for feeling different and let them become more themselves.
Black Flag Came From The Community
- Zach described how the black flag emoji emerged from a community member and a vote he held.
- The symbol quickly resonated and became a shared identity for his followers.
Communities Let You Be More Yourself
- People join cults or communities to become more different and create a stronger character of themselves.
- Cults give a lighthouse: a clear, new direction that normalizes feeling different.