Private Practice Elevation with Daniel Fava 198. Is Traditional SEO Dead for Therapists?
In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online.
Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery.
Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search.
Many feel stuck using outdated tactics or relying on blog content that takes too long to approve and publish. This episode demystifies what's working now in SEO and how therapists can keep their websites relevant, visible, and converting.
You might think blog posts are the backbone of a strong SEO strategy.
But Chris and Daniel discuss why blog content may no longer be the best place to focus your energy, and what to prioritize instead to rank higher and connect with your ideal clients.
Today Daniel is talking with Chris Morin, the founder of Moonraker AI, an SEO agency that helps therapists build visibility and client trust through smart, user-focused online strategies.
Chris brings years of experience, a personal connection to mental health work, and a wealth of insight into the future of search.
This Episode Answers…
1. What are the most important elements of modern SEO for therapy websites?
Chris breaks down the pillars of effective SEO today: fast, secure websites; clear site structure with specialty, modality, and location pages; and a focus on relevance over keyword stuffing. He explains how Google rewards clarity and penalizes outdated tactics.
2. How is AI changing the way people find therapists online?
AI-generated answers and voice search are reshaping how people search for help. Chris explains how modular, conversational content (like expanded FAQs) can help your website appear in AI-generated results, even if you're not on page one of Google.
3. Should therapists still prioritize blogging for SEO?
Not necessarily. Both Daniel and Chris talk about why blog posts aren't the silver bullet they used to be, and how homepage optimization, clear service pages, and press mentions can have a greater impact on SEO and conversion.
Other Key Takeaways:
-
Clear, structured content is essential: one service per page, with a focused keyword.
-
Over-optimized pages may now hurt your rankings.
-
Aligning your website with your Google Business Profile is more important than ever.
-
Apple Maps and Bing Places are critical for visibility (not just Google Maps).
-
Press releases and consistent citations build trust with search engines.
-
AI chatbots (like Moonraker's Engage) may soon replace contact forms, boosting conversion.
-
Therapists must embrace a conversational, user-centered tone online to connect and convert.
Links mentioned in this episode:
Watch The Video:
This Episode Is Brought To You By:
RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.
Visit RevKey.com/podcasts for a free Google Ads consultation
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
About Chris Moran
Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.
I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.
My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.
About Daniel Fava
Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.