The Athletic NBA Daily

Trade Deadline Prep with John Hollinger

10 snips
Jan 13, 2026
John Hollinger, a seasoned basketball analyst known for his deep insights and advanced analytics, dives into trade discussions and player evaluations. He explores the dynamism of Ja Morant’s market, including probable trade destinations like Miami and Milwaukee. Hollinger also sheds light on Michael Porter Jr.'s possible move and hints at Daniel Gafford as a surprising trade candidate. The conversation wraps up with his analysis of the rookie class, spotlighting rising stars like Concanipple and Caleb Williams, as well as speculating on future draft outcomes.
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ANECDOTE

Rockets' Travel Hassle In Sacramento

  • John Hollinger described the Rockets getting no rooms in Sacramento and bussing 85 miles from San Francisco to play the Kings.
  • He explained hotel scarcity tied to teams like the Lakers and Knicks booking the Sawyer first, forcing road-trip adjustments.
INSIGHT

Memphis Has Opened Trade Talks Deliberately

  • Hollinger believes the Grizzlies and Ja Morant have reached a trade moment similar to the Hawks-Trey Young situation.
  • He says Memphis likely opened calls because they know there's at least one serious suitor and want to canvass the league.
INSIGHT

Contract Length Can Be A Feature Not A Bug

  • Hollinger argues Ja's extra year on his contract may make him more tradable than Trey Young was.
  • He notes teams might view the extra year as runway and take back longer contracts to match value.
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