Your Best Writing Life

Publishing Myths That Ruin the Success of Writers with W. Terry Whalin

Apr 22, 2025
In this engaging conversation, W. Terry Whalin, an acquisitions editor at Morgan James Publishing and the author of over 60 books, debunks common publishing myths that hinder aspiring writers. He emphasizes the need for personal accountability in promoting one’s work and reveals the truth about the myth of publisher-driven marketing. Terry also discusses the importance of redefining what it means to be a writer, encourages proactive engagement with the publishing community, and highlights the reality behind the allure of major media appearances, like Oprah's show.
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ANECDOTE

Terry's Wake-Up Blogging Moment

  • W. Terry Whalin took 100% responsibility for his writing success after realizing he did little to promote his books.
  • Through consistent blogging, he became recognized among top content producers alongside notable authors like Seth Godin.
ADVICE

Vet Publishers and Own Platforms

  • Authors should perform due diligence to vet publishers by researching complaints online.
  • Build your platform on owned assets like websites and newsletters, not on rented platforms like Facebook or Instagram.
ADVICE

Authors Must Market Themselves

  • Don't rely solely on your publisher to market and sell your book; their capacity is limited.
  • Authors must proactively engage in marketing efforts to promote their own books.
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