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The Dream Job System Podcast
How To Use The 90:9:1 Rule To Level Up Your Network | Ep #427
Aug 23, 2023
07:48
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Networking expert Austin shares how to use the 90:9:1 Rule to level up your networking. Explore personalized networking and engaging with contacts. Learn strategies for networking with individuals who have limited online presence.
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Quick takeaways
- The 90:9:1 Rule states that 90% of people are observers, 9% are engagers, and 1% are content creators, and this rule can be applied to networking for job search purposes.
- Personalized networking involves tailoring your outreach methods based on the 99.1 rule breakdown: engaging with content creators, leveraging personal angles for engagers, and using a more direct approach for individuals with no online presence.
Deep dives
The 99.1 Rule: Understanding Observers, Engagers, and Content Creators
The 99.1 rule, which applies to online communities, states that 90% of people are observers, 9% are engagers, and 1% are content creators. This rule can be applied to your networking efforts. When building a list of target contacts for your job search, you will find that a small percentage of them will be creating original content, around 10% will be engaging online, and the majority will not have a significant online presence. Understanding this breakdown is crucial for effective networking.
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