Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the practicalities of clients, business and real-world work. Gloria has been our IABC EMENA treasurer for a number of years and not only does she have so much industry context, but she has a great understanding of our association.