PREVIEW #23: The two most important areas of focus for your career, also what inexperienced designers should think about
Jul 14, 2017
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Judy Wert, Co-founder of Wert & Company, discusses the two most important areas of focus for career development in design. She highlights the significance of mastering one's craft and achieving self-mastery. Wert also shares insights that might be lost on the newest generation of designers, including the secrets of top professionals and the value of apprenticeship.
Mastery of craft and surrounding oneself with talented individuals contribute to success in the design industry.
Resilience, clear vision, and understanding the historical significance of design are crucial for aspiring designers.
Deep dives
Mastery of Craft and Mastery of Self
One key aspect that sets successful designers on a good career path is the mastery of their craft. They take the time to perfect their skills, surround themselves with other talented individuals in their field, and constantly evolve in their craft. Additionally, successful designers also have a level of self-reflective perspective and are able to keep their exuberance in check. It is these two overarching qualities that contribute to amazing creative leadership and success in the design industry.
Resilience, Vision, and Community
The best designers, the top 1% in the industry, share several secrets to their success. They possess qualities such as resilience, endurance, and relentless optimism. They have a clear vision and are willing to fight for it. Furthermore, they often surround themselves with other highly talented individuals, seeking to be part of a community that drives them to excel. For aspiring designers, one common oversight is a lack of understanding and appreciation for the historical significance of design and the need for apprenticeship in the early stages of a career. There is a risk of entitlement and not fully grasping the ebb and flow of the industry. While design may continue to be important, it's crucial for young designers to not take for granted the opportunities they have now.
Judy Wert is the co-founder of Wert & Company, a leading international executive search firm specializing in design – for top tier startups and Fortune 500 corps. Here she tells us what the two most important areas of focus should be in career development. She also weighs in on insights that might be lost on the newest generation of designers.
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