11: How to Optimize for Revenue and Joy

How often do you come down with a Case of the Mondays? It can be a strange feeling to avoid your to-do list on a big project when you run your own business or side hustle: if you are the one calling the shots on schedule and strategy, shouldn’t it be energizing much more often than not?

However, for one reason or another, we often let fear and shoulds take-over (myself included) and suddenly find ourselves at a fork-in-the-road with projects we care deeply about.

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