In this episode of Sunny Side Up, host Rory Costello interviews Michael McCunney, VP of Marketing at Revenue Analytics and winner of the 2022 CMO Club Marketing Award for Creativity and Storytelling. He shares his experience of applying to the CMO Club and getting rejected before reapplying with a larger company. He discusses the importance of investing in communities to build relationships, gain knowledge, and strengthen self-confidence. He encourages junior marketers to speak in terms of revenue, sales, and costs to earn respect from C-Suite peers. Michael also talks about his upcoming book, Marketer One, aimed at marketers who are a team of one or entrepreneurs who need to do their marketing. The book will offer practical advice on how to build and scale a MarTech stack, build a W2 team, and avoid landmines along the way.
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