Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.

The pair discuss media coverage around the Euros and Olympics, takeaways from the latest IPA Bellwether, how Labour intends to support the current BBC funding model and more.

Highlights:

00:24: Summer of Sport – Olympics and Paralympics coverage; keyword-blocking of Reach articles

8:14: IPA Bellwether shows business optimism

10:51: Labour's commitment to the BBC's licensing arrangements

15:45: News round-up: UKTV's U masterbrand; another Telegraph Media Group auction; Omnicom earnings; Taboola and Apple strike adtech deal; Euros viewing figures

Related Links:

UKTV launches U masterbrand with ‘biggest-ever’ campaign starring Cher

Channel 4 creates ‘most accessible’ sponsorship idents yet for Paralympics 2024

Half of Reach’s Euro 2024 coverage wrongly identified by brands as unsafe

Labour quietens BBC funding chatter for now as it commits to licence fee to 2027

ITVX pulls in its biggest live-stream audience for England semi-final victory

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