Cross Functional Data Driven Decisions w/ Daren Lauda

🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.

🔑 Key Takeaways:

• The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.
• Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.
• Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).
• Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.
• Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.

🎧 Listen now to learn:

• Darren's experience with $6M in inefficient spend and the lessons learned.
• The role of leadership in ensuring cross-functional alignment.
• How AI is reshaping marketing, from outbound strategies to brand-building efforts.
• Why your CEO needs to roll up their sleeves and visit the "gemba."

🔥 Quote of the Episode:

"Don’t come to me with problems unless you’ve got solutions you’re working on."

 — Daren Lauda

Connect with Daren:

https://www.linkedin.com/in/darenlauda/

www.outsetops.com

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

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