Markigy: The Science of Marketing Strategy Cross Functional Data Driven Decisions w/ Daren Lauda
🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.
🔑 Key Takeaways:
- The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.
- Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.
- Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).
- Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.
- Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.
🎧 Listen now to learn:
- Darren's experience with $6M in inefficient spend and the lessons learned.
- The role of leadership in ensuring cross-functional alignment.
- How AI is reshaping marketing, from outbound strategies to brand-building efforts.
- Why your CEO needs to roll up their sleeves and visit the "gemba."
🔥 Quote of the Episode:
"Don’t come to me with problems unless you’ve got solutions you’re working on."
— Daren Lauda
Connect with Daren:
https://www.linkedin.com/in/darenlauda/
Connect with Leanne:
https://www.linkedin.com/in/leannedow/
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