63. Why I turned down an affiliate partnership with Active Campaign

I recommend ActiveCampain to a lot of my coworking clients. It's easy to use and has a CRM/email marketing/automation built in.

When one of my clients signed up recently, the folks at ActiveCampaign asked where they heard of them. Of course, they mentioned me. 

So, ActiveCampaign then reached out and asked if I'd like to be an affiliate partner, earning commission for all referrals for the lifetime of their relationships.

And while they did set me up with an affiliate URL in case I ever need it, I will never use it for one of my active advisory clients.

Why?

Because I believe in providing strictly a fiduciary standard of advice. 

You can (and should) learn more about that here if you're interested in doing advisory work: https://www.patreon.com/posts/39604714

Clients may not seek this initially, but when I tell them the lengths I go to ensure my advice is neutral and unbiased as can be, I know they appreciate it.

There's nothing wrong with referral commissions or affiliates. But in an advisory capacity, I don't do it for the reasons described above.

At the end of the day, all you have is trust. Optimize for it at every touchpoint.

Have a great weekend!

Yours,

—k