Really? no, Really?

Everyone’s Using Subtitles – The Fascinating Reasons Why!

Mar 5, 2024

The podcast explores the rising trend of using subtitles while watching TV shows and movies. Experts discuss the impact of subtitles on viewer experience and the challenges in sound technology. They also touch on the evolution of audio technology and the struggle of navigating subtitles on streaming services

33:12

Creator website

Episode guests

Ed Vega

Austin Olivia Kendrick

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Episode notes

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Quick takeaways

Subtitles are increasingly popular for improved understanding and accessibility in video content.

Advancements in sound technology and the challenges of dialogue clarity highlight the importance of balanced sound mixing.

Deep dives

The Rise of Subtitles in Video Content

The podcast explores the increasing use of subtitles in video content, with up to 61% of viewers regularly using them. The discussion highlights the challenges faced by content creators in ensuring clear dialogue delivery. The guests discuss the impact of technology advancements on dialogue clarity and sound mixing, emphasizing the importance of balancing sound elements for an optimal viewing experience. They also address the shifting trends in audience preferences towards subtitles for improved understanding and accessibility.

Introduction

2min

The Growing Trend of Subtitles

12min

Exploring Dialogue Levels and Television Editing Challenges

2min

Exploring Papa Murphy's Triple Pep Pizza and Sponsor Ad for Lisa Mattresses

2min

Evolution of Audio Technology in Television

14min

Promotions for Pizza, Car Oil, and Fitness App

2min

Navigating Subtitles and Streaming Services

3min

Wrap-up with Guest Information and Movie Sound Effects Preview

5min

In case you haven’t noticed, there appears to be a subtitle revolution, with current research showing that as many as 61% of us are using subtitles regularly. And that number is rapidly growing! Really, no really!

Everyone hasn’t suddenly become hard of hearing, so why are subtitles suddenly becoming the norm? This global entertainment trend is transforming the way we watch television and movies…and content creators secretly admit there is a problem that necessitates subtitles! So, we had to unravel the reasons why more of us are opting for on screen text.

To help us explain the subtitle takeover, Jason and Peter enlisted the services of film researcher and producer Ed Vega, who specializes in - as his bio says - all things cinema, from the intricacies of film history to the nuts and bolts of filmmaking AND prolific dialogue editor and sound designer Austin Olivia Kendrick whose notable work includes - Star Trek Discovery, the HBO series Barry, Monster High, Rugrats, Transformers: Earthspark among many others.

IN THIS EPISODE:

The pros and cons of using subtitles.
How today’s actor’s vocal performances differ from those in the past. Generational reasons and differences in subtitle use.
Why the 1970’s era -inferior technology- seemed to work better.
Do modern TVs really have speakers facing the wrong way?
Is A.I. the answer to better sound mixing?
Wait…competing streaming services have no audio standards!
What about the George Lucas created THX?
Which do we prefer in foreign language movies-Dubbed or subtitled?
Have subtitles and audio descriptions made entertainment more accessible?
How Jason accidentally watched the original Squid Game.
Googleheim: Other cutting-edge technologies that have made life worse!