The Intelligence from The Economist EU gotta know when to hold ‘em: America’s latest trade deal
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Jul 28, 2025 
In this engaging discussion, Joel Budd, the social affairs editor at The Economist, dives into the nuances of the recent U.S.-EU trade deal involving 15% tariffs for American promises. He elucidates the geopolitics at play and the complexities of international negotiations. The conversation also spotlights the often-overlooked Midlands region, exploring its cultural identity and contributions, while celebrating the inspiring life of Fauja Singh, who completed a marathon at age 88, leaving a lasting legacy.
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EU-US Tariff Deal Insights
- The EU agreed to a 15% tariff on most American imports, higher than the previous 1.5%.
- The deal averted worse tariffs, protecting key sectors like cars and stabilizing markets.
EU's Strategic Trade Commitments
- The EU's commitment includes buying $750 billion of American energy and $600 billion of investment.
- These large numbers offer leverage for the EU to move away from Russian energy dependence.
Trade Deal as Negotiation Blueprint
- The deal may set a blueprint for other countries negotiating with the US.
- Big trading blocks like the EU, China, and India have leverage due to their size and retaliatory potential.