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Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

Nov 28, 2023

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In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.

To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.

Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.

Jeff gives listeners actionable tips on:

[0:00] Intro
[1:50] Building your entire firm on referrals
[3:40] Jeff's experience creating his business
[4:50] Pushing through valleys of your business
[7:40] Repositioning and creating your niche offer
[13:15] Where to start your content system
[15:30] Why a blog is not a place to assume your clients are spending their time
[20:25] Giving away the sauce
[24:35] Building trust with your clients
[30:30] The ‘attract’ piece of the puzzle
[35:35] How to start a conversation around a blog post
[40:00] Long term nurturing
[42:25] An example of a newsletter campaign
[48:10] Leveraging quizzes
[49:30] Jeff’s book review
[53:30] One big takeaway from this episode

Resources mentioned in this episode:

Marketing Rebellion by Mark Schaefer

Connect with Jeff here:

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