Quizwise: From Hobby Project to 140k Monthly Quiz Takers

Oct 8, 2024

Andrew Bartle, the mastermind behind QuizWise and co-founder of PeerWeb Limited, shares his inspiring journey from childhood game developer to successful entrepreneur. He discusses the transformative power of passion in gaming and the profound influence of his late collaborator, Barry Lakeman. The conversation dives into the balance between ad revenue and user experience, the use of AI for quality control, and the importance of user feedback in crafting captivating quizzes. Bartle also reflects on future aspirations and the communal aspect of quiz-taking.

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Intro

00:00 • 3min

Gaming Skills and Cognitive Abilities

02:54 • 6min

From Dr8Ball to QuizWise: A Journey in Chatbot Creation

08:26 • 6min

The Quiz Platform Journey: From Hobby to Engaging Community

14:24 • 19min

Navigating the Challenges of Online Advertising in Quiz Platforms

33:50 • 5min

Crafting Engaging Quizzes with AI and User Feedback

38:43 • 12min

Andrew Bartle, the creator of the quiz game, QuizWise. With over 25 years of experience as a software developer, Andrew shares his journey from developing games as a child to founding a successful quiz platform. He discusses the importance of passion in game development, the influence of his late collaborator Barry Lakeman, and how A/B testing played a pivotal role in the site's evolution. Andrew talks about his experience with various ad providers, the impact of AI, and the dedication to maintaining the educational value of QuizWise.

In this episode, you'll learn:

QuizWise Origins: QuizWise was conceptualized as a SEO experiment and as a site with broad content appeal.
Content Creation Process: The questions are created thoughtfully, focusing on enduring relevance rather than transient details.
User Engagement and Feedback: Feedback from users, both positive and corrective, is highly encouraged and valued to maintain the site's quality.
AI Utilization: While the questions at QuizWise are not generated by AI, ChatGPT's API is used for quality control to check for accuracy, correctness, and typographical issues.
Ad Revenue and Challenges: The platform supports itself through ad revenue, attempting to balance the user experience without intrusive advertisements.
Changing ad providers can be challenging due to initial disruption but can also lead to significant revenue shifts.
Future Plans and Aspirations: There's interest in potentially developing new games and leveraging current user engagement.
Community and Legacy: Andrew’s bond with his quiz-making colleagues and the legacy of Barry Lakeman play an integral part in the story of QuizWise.

Check out Andrew's Resources:

https://www.quizwise.com/
https://www.facebook.com/QuizWise/

(00:00) - Introduction and Life Lessons from Game Development
(00:38) - Welcome to the Hey, Good Game Podcast
(00:52) - Meet Andrew Bartle, Creator of QuizWise
(01:43) - Favorite Games and Family Fun
(03:33) - Early Days of Gaming and Programming
(11:29) - The Journey of QuizWise
(25:05) - Reflecting on QuizWise and Weirdle
(26:16) - Quiz Difficulty and Structure
(28:12) - Engaging Teachers and Students
(29:02) - User Engagement and Marketing
(30:19) - Ad Providers and Revenue
(40:30) - AI in Quiz Creation
(43:45) - The Art of Crafting Quiz Questions
(45:57) - Feedback and User Interaction
(50:05) - Conclusion and Final Thoughts

Check out our brainy games:

Sumplete - https://sumplete.com
Squeezy - https://imsqueezy.com/
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com