Episode 77 - The Best Way To Create Scarcity

With Valentines now over with, you likely know where you stand with your significant other.  However, Kurt and Steve still find it fit to bring up a recent study that shows how you can tell if somebody loves you...or lusts after you.  Check out the article here!

It's been a few years since Kurt developed the "Persuasion IQ Test"... a way for you to get a straightforward assessment on how persuasive you really are.  On this episode, Kurt and Steve break down one of the questions on the test: the most effective way to create scarcity.  Check out the episode to learn the answer!

Finally, Steve wraps the episode up with a blunder by a company who has been featured as the persuasion ninja on multiple occasions: Apple.