Power. Who’s got it? Who’s trying to get it? And who’s trying to keep it from you? It's the age old question. And that's what I'm talking about on the podcast today with my guest Evante Daniels.

Evante is a content strategist and the author of “Power, Beats and Rhymes”. A book that we discussed in our chat. He's got over 16 years of experience in content production, and he's consulted for brands like Adidas, Jordan, and Apple.

And he believes that hip-hop can save the world.

In our chat, we talk about how this decentralized movement is something that we could learn from to turn the tables on those in power.

And it's a wide-ranging conversation, that starts in Rome, and moves through manifest destiny, all the way to televised presidential debates, and how we can think critically when we engage with content online.

Evante brings this lens of hip-hop to lay over all of the things that we talk about.

How Rome holds the origins of all modern power narratives.
How we can make history accessible through the language that we use, and how doing this demystifies, the narratives that the powerful put up in front of us.
How hip-hop is naturally democratic and decentralized and what we can learn from it about interacting with power.
The three tools that those in power are using against us to take more power from us.
And how we can be content literate in a busy world where everyone's trying to push you towards their own narrative.

Evante’s book, “Power, Beats, and Rhymes” guides our conversation.

And once you've listened to this episode, I implore you to go and pre-order his book. Read it. And grab one of the tips that he gathers to transform your community and the way that you act within our culture.

I can't wait for you to hear this chat with Evante. I think you'll really enjoy it. So sit back. Get comfortable. And listen to Evante, jump on his soap box.

From the show:
Pre-order Evante's book
Find Evante on Instagram
Find Evante on LinkedIn
Check out Evante's website
Read Naomi Klein's "The Shock Doctrine" (but only after you've read Evante's book!)

Looking for more?

Join The Soap Box Community - Peta's membership for businesses with a social conscience is now FREE! Come and join us to survive the current torrid political context!

Follow Peta on Instagram
Find Peta on LinkedIn

Hire Peta to work on your copywriting and brand messaging

239: How Nigel Farage beat the banks