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Financial Advisor Success

Ep 389: Generating $5M In Hourly Planning Fees In The Blue Ocean Of Consumer Demand with Mark Berg

Jun 11, 2024
Mark Berg, founder of Timothy Financial Counsel, scaled his firm to generate $5M in annual revenue through an hourly fee model. He shares insights on structuring his firm for success, implementing time-tracking software, using a client waitlist, and hiring a president without a financial planning background. Berg sees the hourly fee model as an opportunity to reach a broader client base and discusses strategic growth and pricing strategies.
01:30:01

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Quick takeaways

  • Mark Berg scaled his financial advisory firm using an hourly fee model, reaching $5 million revenue.
  • Segmenting clients by complexity levels helps provide accurate quotes and balance client capacity.

Deep dives

Mark Berg’s Firm’s Unique Hourly Fee Model

Mark Berg's financial advisory firm scaled from 1.8 million to 5 million in revenue over six years, maintaining a 25% profit margin with an hourly fee model. The firm segments clients into five complexity levels, offering accurate quotes in prospecting calls based on this segmentation.

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