Beyond Luxury #40 Beauty Innovation: Why Physical Products Are Just the Beginning | Ines Alpha
TL;DR
• Ines Alpha talks about her collaborations where creativity thrives within clear constraints. She values working with teams that respect her artistic vision, balancing freedom with specific direction.
• Her projects explore blending physical face wear with augmented reality (AR), creating a unique fusion of 3D makeup and digital experiences. Ines worked on both the physical design and AR elements to make the two worlds interact seamlessly.
• AR makeup allows for new forms of self-expression, enabling people to explore different identities digitally. It offers more freedom compared to traditional beauty standards, allowing people to experiment without physical boundaries.
• Ines envisions a future where AR makeup could be featured at high-profile fashion events, with both physical and digital beauty merging for immersive, forward-thinking experiences.
• The evolution of AR technology and social media platforms is shaping the future of beauty, making new forms of creative expression possible, and opening up opportunities for innovative collaborations.
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