#118: Antony Arena - CEO, Aura | Redefining Fan Engagement, Building in Sports, and Learnings from the Agency World

With over 60+ employees globally, the Aura platform is transforming traditional linear content experiences into an engaging, interactive, and immersive hyper-contextual environment by aggregating content, data, financial engagement, and communities. 

Before Aura, Antony Arena served as the Chief Executive at Unbound, a group of digital and communications businesses specializing in cutting-edge technologies including AI, VR, and AR.

Aura is headquartered in Australia, with an office in London and soon one in New York City. 

Chapters:

(01:45) Antony’s background

(04:30) Aura overview

(08:15) Why building in sports first

(10:50) Challenges for media/sports

(14:15) Scaling offices globally 

(18:15) Verticals beyond sports

(19:30) Hiring & finding the right talent

(22:30) Learnings from agency business 

(24:40) Keeping an eye on AI

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Antony Arena:

Website: https://thisisaura.com/

LinkedIn: https://www.linkedin.com/in/ant-arena/?originalSubdomain=au

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Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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