We continue our discussion with Andrew Murdoch and delve into how you will grow best when you know your audience. He mentions the well-known avatar approach. However, he mentions the level of detail we need to have. This is not a synopsis of a few sentences. Instead, it is a multi-page character and lifestyle assessment. Once we know our avatar enough to write a short biography (or e-book), we are ready to work with him. The growth will be worth the effort.

Our Target Grows Once We Know Our Audience

Our focus on our best or ideal customer forms the bull's eye of our target. However, that is not our sole focus. Like a game of darts, we are happy to hit near the bull's eye regularly. That is where the YouTube algorithms kick in and form a type of magnet that draws in the audience we truly need. Think of it as a funnel that draws our customers to that center spot. There is no coincidence that sales often refer to a funnel.

About Andrew

Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and succeeded in boosting his mindset, finances, and health. Today, YT Era amplifies the world’s most prominent solutions by changing how businesses and entrepreneurs do marketing. Andrew helps entrepreneurs clone themselves to explode their awareness, credibility, authority, reach, influence, and sales by ALWAYS putting their viewers first!

Learn More From Andrew: http://ytforbusiness.com/

YouTube marketing can be overwhelming for any business. So, he created an online course that walks you through the entire process step by step. He teaches building a YouTube channel that brings actual results to your business and not just views.

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