The Search Session Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad
In this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.
Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.
This is the 9th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:21) Meet Our Guest: Amanda Natividad
- (02:41) Zero-Click Content and Marketing in 2025
- (08:50) Brand Marketing’s Comeback
- (11:40) Novelty and Memorability in Content Creation
- (16:06) Copycat Content and the Problem with Blogs
- (22:30) Audience Research vs. Market Research: A Deep Dive
- (27:20) Moving Past Buyer Personas: The Audience-Centric Approach
- (32:20) Leveraging Coopetition and Influencers for Brand Growth
- (40:16) Creativity vs Risk: Where’s the Line?
- (42:48) Quick-Fire Round: Amanda’s Favorites
👉 Read the full article and explore additional
https://www.advancedwebranking.com/blog/brand-building-and-zero-click-marketing
Where to find Amanda Natividad
- LinkedIn: https://www.linkedin.com/in/amandanat/
- X: https://x.com/amandanat
- Website: http://sparktoro.com
Where to find Gianluca Fiorelli
- Linkedin:https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
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