Jennifer Stromer-Galley, “Presidential Campaigning in the Internet Age” (Oxford UP, 2014)

The Oxford University Press series on digital politics has produced several new books that we have featured on the podcast. Interviews with Dave Karpf, Dan Kreiss, and Muzammil Hussain are available in previous podcasts. One of the latest from the series is Jennifer Stromer-Galley new book Presidential Campaigning in the Internet Age (OUP 2014). Stromer-Galley is associate professor in the School of Information Studies at Syracuse University.

This excellent new book is a bit of a walk down memory lane. Do you remember the early search features on Yahoo! and those slow loading webpages of the late 1990s? Stromer-Galley pieces together the use of the internet from 1996 through 2012. We learn about some of the ways the promise of the internet to democratize the presidential campaign process has largely failed. Presidential websites have nearly always sent information out, but rarely invited information back in. And even when they have, that information has never been as central to the campaign as often promised.