EP100: UK Design Agency Positioning Audit | Emily Penny | BeColourful

Welcome to the 100th episode of Small Spark Theory!

You may have spotted that earlier this summer, Emily Penny and Joel Stein released the Fully Saturated  UK Design Agency Positioning Audit. Packed full of insights, analysis and examples of agencies that really manage to cut through the noise, it’s the first audit of its kind.

In this episode, Emily joins me to take us through her methodology in compiling the report, discuss the attributes of some of the best positioned agencies and share the key takeaways for leaders of agencies (of any discipline). 

You can download a summary of the report or sign up for Emily and Joel’s September 16th Online Masterclass and the full report here. Emily and Joel have kindly offered a hefty discount to Small Spark Theory listeners (and subscribers to my newsletter). Just use SMALLSPARK at the checkout.

And of course we will be giving away a copy of Emily’s recommended read: Integrity Etc.: Turn uninspiring company values into future-shaping strategy by Dave Greasley and Rob Alderson - listen in to find out how to win. 

I’d like to take this opportunity to thank each and every one of our guests and listeners over the last 100 episodes (over almost nine years). Let’s keep learning together and landing the small and the big wins!

This episode is supported by Zack Southall Fitness.