Submarine AI, David Klingbeil⁠⁠⁠ (Part 2): How AI can enhance your creativity instead of destroying it!

In this episode, we dive into the exciting world of AI and its transformative potential for the luxury industry with⁠ ⁠⁠David Klingbeil⁠.

AI and the Luxury Industry

• AI has been around for decades, but its recent surge in power and accessibility now allows luxury brands to leverage it at scale.

• Luxury executives are no longer questioning whether AI is important, but rather how to apply it meaningfully within their businesses.

• Platforms like Submarine AI provide a structured approach to trend analysis, helping brands quickly access valuable insights without wading through vast amounts of unstructured data.

Creativity and Emotional Connection

• AI tools can inspire creative work by surfacing trends and insights, but they don’t replace the emotional connection that defines the luxury industry’s unique appeal.

• With AI, unexpected trends—such as “fragrance maxing”—can be uncovered, enabling luxury brands to tap into grassroots consumer behaviors for more impactful campaigns.

Next-Generation Leaders

• The next generation of luxury leaders is not just tech-savvy but entrepreneurial, eager to use AI and other technologies to disrupt and innovate in fresh, meaningful ways.

Want to stay ahead of the curve? Sign up for our ⁠⁠⁠Weekly Beyond Luxury Substack⁠⁠⁠ and follow us on ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠TikTok⁠⁠⁠, and ⁠⁠⁠LinkedIn⁠⁠⁠ for even more insights and inspiration.