The Town with Matthew Belloni FX’s John Landgraf on Resisting the Algorithm, Green-lighting ‘Shogun’, and ‘The Bear’ S3
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Oct 29, 2024 
John Landgraf, CEO of FX and a key player in shaping contemporary television, joins Lucas Shaw to discuss the state of the industry. They dive into the challenges of FX's curation under Disney, the intricate development of 'Shogun', and the ups and downs of 'The Bear' Season 3. Landgraf sheds light on HBO's struggles, the shifting power dynamics in streaming, and the importance of integrating creativity and business. The conversation also explores the effects of algorithms on creative expression and the hunt for fresh voices in a rapidly evolving medium.
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FX's Near-Death Experience
- FX would be dead without Disney's acquisition, similar to AMC's struggles.
- The network's success in 2016 masked the impending decline of the MVPD system.
Brand Relevance
- Brand value diminishes with market saturation, like having too many jam options.
- A limited number of distinct brands, like Apple, HBO, and FX, regain relevance.
Disney's Brand Strategy
- Disney needs both family-oriented and general entertainment brands like Hulu.
- Decentralized decision-making in streaming services lacks accountability and efficiency.
