In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited, the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance.

Adam Daniels shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes.

Show Notes:

1) Adam Daniels Chief Executive Officer

2) IAG Loyalty

3) #96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty

#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)