Affiliate Programs: The Pros and Cons

The podcast episode discusses the pros and cons of affiliate programs. The hosts talk about their own experiences with running an affiliate program for their business, highlighting the challenges they faced. They mentioned that while affiliate programs can work, it depends on factors such as the product, price, and commission offered. They also emphasized the importance of relevancy and the need to protect the audience as a content creator. The hosts shared their insights on the administration headaches and time-consuming tasks associated with managing affiliates and processing small payouts. They also touched on the risks of fraud and the potential for misrepresenting the brand by unvetted affiliates.