Purpose Driven FinTech Product: Navigating FinTech Success: Insights on solving SME's painpoints, US market expansion, product strategy and psychological safety | Marijke Koninckx, Chief Product Officer at Bankifi
My guest today is Marijke Koninckx, Chief Product Officer at Bankifi. We talk about the challenges of SMEs managing their payments flow, getting financing and managing their money, the importance of creating a safe environment to innovate and run successful FinTech's, the difference between product strategy and roadmap, and how to go about market expansion as per Bankifi’s success story.
“The question would probably be what would life and work be without purpose, right? Then it's just spending time. Everyone's looking for meaning in their life, but also in their work, because you spend a significant portion of your time working. And if you can, do something where that really aligns with the values you have”
Let’s dive into it!
👉 You can find Marijke here
- LinkedIn: https://www.linkedin.com/in/marijke-koninckx/
- LinkedIn Bankifi: https://www.linkedin.com/company/bankifi/
- Website Bankifi: https://www.bankifi.com/
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- TikTok: https://www.tiktok.com/@moni_millares
- YouTube: https://www.youtube.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
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In this Purpose Driven FinTech episode we cover:
(0:00:00) Challenges of late payments and financial admin for small businesses
(0:08:43) Importance of creating a safe environment for diversity and inclusion
(0:11:05) Marika's journey from saying yes to taking on new roles
(0:15:01) Bankify's mission to help small businesses manage their finances
(0:18:08) Pain points of SMEs: late payments, financial admin, and financing
(0:29:41) Bankify's successful entry into the US market
(0:34:57) Challenges for Bankify: scaling, prioritization, and maintaining company culture
(0:43:42) Difference between product strategy and roadmap
(0:47:29) Bankify's open and collaborative company culture
(0:50:41) Making a positive impact and democratizing financial services
SEARCH QUESTIONS
- What are the biggest pain points for SME businesses?
- How to solve SME payment and financing challenges?
- What is the difference between product strategy and roadmap?
- How to create psychological safety in FinTech teams?
- How to successfully expand to the US market as a FinTech?
- What is embedded banking for SMEs?
- How to serve small business customers better?
- What are the challenges of SME banking?
- How to build diverse and inclusive product teams?
- What is the role of purpose in product management?
- How to celebrate team successes effectively?
- How to democratize financial services for SMEs?
- What makes a successful Chief Product Officer?
- How to say yes to opportunities outside your comfort zone?
- What are the differences between US and European markets?
- How to create user-centric banking solutions for SMEs?
- What is the impact of late payments on small businesses?
- How to reduce financial admin burden for SMEs?
- How to build a product management function from scratch?
- What are best practices for team communication channels?
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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email Monica at fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.