059 - Jijo Sunny (Buy Me A Coffee) On Creator Monetization Ideas
Dec 1, 2019
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Jijo Sunny, Founder of Buy Me A Coffee, talks about empowering creators in the passion economy. They discuss features like thanks, rewards, and coffee links. The conversation covers the shift from freelancers to creators using no-code tools. Buy Me A Coffee aims to be a central platform for creators to engage with their audience and generate income. Insights on market understanding and the balance between urgency and patience for founders are also shared.
Buy Me a Coffee offers creators a personalized way to monetize their work with features like 'Thanks and Rewards' and 'Coffee Links.'
The platform serves as a complementary or alternative revenue stream to traditional sponsorships, fostering a more direct connection between creators and supporters.
Choosing a market aligned with personal interests and finding joy in the journey are essential for building a successful venture.
Deep dives
Introduction of Buy Me a Coffee
Buy Me a Coffee is a platform designed for creators to monetize their work in a fun and easy way, with over 70,000 creators ranging from small-time artists to popular YouTubers and Instagrammers. It allows creators to receive support and set up rewards like exclusive content or monthly memberships, providing an additional income source for them.
Features and Tools of Buy Me a Coffee
Buy Me a Coffee offers features like 'Thanks and Rewards' for customized payment success pages, and 'Coffee Links' for simplified online sales. Creators can easily set up their page, connect to payment processors like PayPal or Stripe, and share their content with fans. The platform enables creators to offer rewards directly to supporters and facilitates simple online selling.
Buy Me a Coffee and Monetization
Buy Me a Coffee serves as an additional monetization tool for creators, complementing or even replacing traditional sponsorships. Some platforms rely solely on Buy Me a Coffee for funding, demonstrating its effectiveness. The direct support model offers creators a more personal connection with their supporters and allows for a more positive engagement experience.
Future Plans for Buy Me a Coffee
The vision for Buy Me a Coffee is to become a central platform for creators to share exclusive content and engage with their fan base, aiming to pay out substantial amounts to creators in the future. The platform's growth strategy includes leveraging word-of-mouth referrals from existing creators and building a strong community around the platform's services.
Advice for Aspiring Founders
For those embarking on the journey of starting a company, it's crucial to choose something enjoyable to work on, as the process involves both challenging and rewarding times. Finding joy in the work is essential for sustained motivation and resilience during the journey. Additionally, focusing on a market that aligns with personal interests and having patience for results are key factors in building a successful venture.
It was great talking with Jijo Sunny, Founder of Buy Me A Coffee, as we talk about the creator economy. His platform helps creators get paid for their work. Check out my own Buy Me A Coffee page here.
In this episode, we dive into:
What is Buy Me A Coffee?
What did you feel the need to build Buy Me A Coffee?
Can you break down different features on your platform?
Is a "coffee" a unit in the website? if so, what does a "coffee" equal?
What are some of your favorite examples of creator pages?
Does Buy Me a Coffee replace the sponsorship model?
Why is everyone thinking about creators now? What happened?
What do you think of the no-code movement?
What tips do you have for a new creator who joins Buy Me A Coffee?
How do rewards work on Buy Me A Coffee?
What's the big vision for Buy Me A Coffee?
How do you think about picking a winning market?
Hope you enjoyed today's pod! See you tomorrow.
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