Katie is currently the Senior Director, Global Brand Concept at Nike Women,
It is her 7th job at Nike in her 7 years at the company. In the episode, we talk about a lot of things from her unconventional route into strategy, to the changing consumer landscape and the importance of opening yourself up to new experiences.
Katie is unique in the fact she has worked at 180 and Wieden and Kennedy and both of their icon clients Nike and Adidas. She has also got out of the country and has had stints in Holland, Australia and Japan. Did I mention that she also worked for Droga 5?
She believes the secret to success is getting the money/business end of the strategy right, once you have that down, you will have permission to be rebellious and creative.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising