The Neon Show Avlesh Singh on building WebEngage, a 100 cr revenue company and being resilient in the last 10 years
# 5M+ Shopping Moments Personalized
#400M+ Monthly Active Users Engaged
#30B+ Messages Sent Monthly
#$10B+ Additional Revenue Delivered
These are some of the metrics driven by WebEngage, which caters to 400+ global brands as a robust customer data platform, personalization engine, omnichannel campaign manager, and an analytics engine.
In today’s episode we have Avlesh Singh, WebEngage’s, CEO & Co-founder, sharing insights on how they’ve built a seamless full-stack Retention OS.
During the episode, Avlesh talks about how companies can reach out to their own users, reducing churn and increasing retention, instead of reaching out to third-party ad platforms, and much more.
Notes -
01:45 - Intro to Webengage
05:06 - “Marketing will only put a certain amount of value to the software, only if we are able to bring more users back to the platform.”
13:20 - Current scale in terms of revenue & customers
36:51 - Learnings from his experience as a founder