3167: The Future of PR, AI, and Remote Work: Lessons from Bospar’s 10-Year Journey

What does the future of remote work look like, and how does it shape industries beyond just tech? In today’s episode, I sit down with Curtis Sparrer, co-founder and principal of Bospar, and Carole Barrow, VP of Public Relations & Content, as they celebrate Bospar’s 10th anniversary and share their journey as pioneers in remote-first PR.

Bospar has built a reputation for challenging industry norms, proving that remote work is not just viable but essential for fostering productivity, sustainability, and inclusivity. As they explain, working from home five days a week can reduce an individual’s carbon footprint by more than 50%, raising the question—why aren’t more companies embracing this model?

 Beyond environmental impact, remote work also removes key structural barriers for women and individuals with disabilities, ensuring a more equitable professional landscape. Curtis and Carole share eye-opening insights into how workplace flexibility is reshaping gender wage gaps and opening new opportunities for talent worldwide.

In addition to discussing the evolution of remote work, Bospar continues to innovate in the tech PR space, recently launching Pushy, an AI-powered PR assistant that helps their team provide clients with data-driven media strategies and instant guidance. As AI disrupts traditional workflows across industries, we explore what it means for the PR profession and how human creativity remains irreplaceable.

And if you’ve ever wondered how a children’s book fits into the world of public relations, Curtis and Carole reveal their latest initiative—a book designed to introduce young minds to PR as a career path. Public relations is often a "hidden profession," much like UX design or cybersecurity before it gained mainstream attention. Bospar is on a mission to demystify PR and inspire the next generation of media professionals.

As Bospar marks a decade of redefining the PR industry, we reflect on their biggest lessons learned, the challenges of staying remote-first in a world where “RTO tech bros” continue pushing for office mandates, and what the future holds for PR in an AI-driven world.

With media consolidation making it harder for companies to get noticed and journalists more overwhelmed than ever, what should businesses and PR professionals be doing differently? What does it take to break through the noise and get real media attention in 2025? And is remote work truly the future, or will companies continue to resist change?

Join us for a fascinating conversation about the intersections of PR, AI, remote work, and workplace equality. And as always, I’d love to hear your thoughts. Do you think remote work is the future, or is it time to return to the office?