Legal Talk Network - Law News and Legal Topics Why does email marketing work for law firms? with Jeff Felten
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?
Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.
As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
- [1:20] How Jeff decided to focus and narrow in on email marketing
- [4:10] Why Jeff's approach to email marketing is different and personalized
- [6:20] Defining 'generosity' and 'social proof'
- [9:00] How to balance being corporate and professional vs. relatable
- [12:30] How email marketing is different than a blog you'd put on a website
- [13:35] How to collect emails and bring them into an email sequence
- [14:40] What is an email welcome sequence
- [24:30] Email sequences you can run once a case has been closed
- [30:55] Jeff's book recommendation
- [38:00] One thing Jeff knows works when it comes to email marketing
Resources mentioned in this episode:
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Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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