36. Growing A 140M Download IP - with Anette Staloy

Anette Staloy is CMO at the Norwegian games studio Dirtybit. The studio focuses on social multiplayer games, and have grown organically to close to 140 million downloads for their games in the Fun Run series. Dirtybit was founded almost 11 years ago, and Anette has been part of the team for the last 7 years. Anette is also the co-founder and chair of Women in Games Norway.

In this episode, Anette shares her journey growing a small independent studio in Norway, building on top of their Fun Run series success:

• How Anette's role has evolved as the CMO of the company over the past 7 years


• The challenges of maintaining a big IP versus launching new successful games


• The perks and challenges of remaining as an independent studio: ownership vs growth?


• How Dirtybit managed to bring their leadership team to full parity and 40% of employees being women. It is possible!


• How the work-life balance is at the heart of the culture at Dirtybit, without compromising on execution and delivery

Enjoy this new episode!

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