Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!

Our Featured Guest

Dustin Riechmann

Dustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has become an internet marketing and copywriting whiz. His entire niche is focused on helping entrepreneurs pitch themselves to bigger and bigger podcasts, which is a huge accelerant to business growth. Podcasting appearances help you establish social proof and open the doors to partnerships you could never imagine. Dustin shares his background story of coming to this niche and what he has learned along the way. He gives practical insights into crafting pitches to podcasters and much more valuable information on this topic.

You’ll Learn:

The steps Dustin took as an engineer, consultant, entrepreneur, and digital marketer before his COVID-forced entrance into the podcasting world
Why Dustin began guesting on established podcasts instead of starting his own
How Dustin has used his three elements of a podcast pitch (relational anchors, clear service to the audience, and a clear and friendly call to action) to an 80% success rate
Why Dustin sees podcast guesting as a specific part of the umbrella of partnership marketing
Dustin’s mindset shift: “No one else has to lose for me to win. We can all win together!”
How Dustin approaches his podcast pitch with his three elements, customizing the relational anchors to connect with the host on an authentic and personal level
An overview of Dustin’s work and the Podcast Pitch Playbook

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

The Last 10 - Whitney "Allgood" LaRuffa