820: The Marketer as a Philosopher; Learning to Think Like Your Prospect | Flint McGlaughlin

About This Episode:

Flint McGlaughlin is the founder of MECLABS, the world's largest independent research institution focused on offer response optimization. His work has led to many discoveries regarding the philosophy of human choice, experimental design, and the cognitive psychology of conversion.

He has conducted large-scale research projects with companies such as The New York Times, Google, Bank of America, Verizon, Wells Fargo, and Royal Bank of Canada.

He has lectured at major universities around the world including New York University, Columbia University, Harvard University, and he has delivered keynote addresses for companies such as Cisco, Microsoft, and Google.

McGlaughlin also served as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College

He lives deep in the back country of the Rocky Mountains

Find out more about Flint at:

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• jeremyryanslate.com/820

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