Searching for America's Next Big Shot

Adam, Joanna, and Zach discuss the recent investment by GALLO into Gran Malo, a spicy tamarind tequila liqueur, and if it could be the next spirit to become the go-to shot for drinkers. Plus: what are some of the traits that made Fireball and Jägermeister so successful in this area? Can a bottle like Gran Malo find love in higher-end cocktail bars? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is reading: At This Big Ten School, Tailgates Set Sail

Joanna is reading: What Happened to the Restaurant Bar?

Adam is reading: Could This Spicy Tamarind Liqueur Capture the American Market?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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