In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-building.

Dive into practical tips for 2025, such as creating quality content, embracing conversational tones, and leveraging AI as a tool, not a replacement.

Learn how brand awareness impacts SEO and why genuine human connection still reigns supreme in the digital world.

🎧 Key Takeaways:

AI’s Role in SEO and Marketing:
- AI tools are powerful but lack human creativity and intuition.
- Combine human insight with AI-generated content for quality marketing.
Google's E-E-A-T Principles:
- Expertise, Experience, Authority, and Trust are central to SEO success.
- Prioritize human-led, high-quality content over low-effort hacks.
Offline Activities Boost SEO:
- Brand awareness through local events and networking enhances online authority.
- Multiple touchpoints, both online and offline, strengthen customer trust.
2025 Content Strategy Priorities:
- Focus on quality over quantity in content creation.
- Build your email list—it remains a critical asset.
- Conversational writing aligns with voice search trends.
Conversion-Driven Metrics:
- Traffic isn’t everything; analyze how it converts into leads and sales.

✨ Memorable Quotes:

Sara Jensen: "I don't want AI to write and create so I can do chores. I want AI to handle chores so I can write and create."
Shea Karssing: "SEO might sound like it’s built for machines, but at its core, it’s all about humans."
Sara Jensen: "Focus on quality content because anyone can do quantity now."

📌 Listener Action Items:

Audit your website for content quality—prioritize human voice and creativity.
Track conversion metrics to ensure you're attracting the right audience.
Explore ways to build offline brand awareness (e.g., local events or networking).
Optimize your writing style for conversational and voice search trends.
Start building or growing your email list to maintain a reliable audience base.

📲 Connect with the Guests:

Sara Jensen: Principal at Brighter Messaging | LinkedIn
Shea Karssing: Copywriter and SEO Strategist | LinkedIn
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