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<p><span style="font-weight: 400;">&nbsp;</span></p>

<p><span style="font-weight: 400;">Book Summary:</span></p>

<p><span style="font-weight: 400;">Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful &ldquo;feeling&rdquo; in a customer&rsquo;s &ldquo;mind and gut&rdquo; that they feel there is no substitute for your product or service.</span></p>

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<p><span style="font-weight: 400;">Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you&rsquo;ll learn:</span></p>

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<p><span style="font-weight: 400;">-Understand what branding in a digital world really means</span></p>

<p><span style="font-weight: 400;">-Learn how to create a powerful brand that creates a customer &ldquo;feeling&rdquo;</span></p>

<p><span style="font-weight: 400;">-How to quickly create a brand plan with the BrandPlanr&reg;</span></p>

<p><span style="font-weight: 400;">-Create specific brand strategies that really work in the marketplace</span></p>

<p><span style="font-weight: 400;">-Review ten possible brand strategies and understand their potential</span></p>

<p><span style="font-weight: 400;">-Understand how positioning and category ladders work and why</span></p>

<p><span style="font-weight: 400;">-To utilize tools like brand decision trees to simplify complex brand choices</span></p>

<p><span style="font-weight: 400;">-Create a branding strategy for a client or company that targets a blue ocean</span></p>

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<p><span style="font-weight: 400;">A powerful new marketing book on branding written for today&rsquo;s digital marketers and entrepreneurs. It&rsquo;s about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.</span></p>