The Great Battlefield Rebuilding After the Demise of Deck with Max Wood of Indigo
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Jun 5, 2024 Max Wood, Founder of Indigo Engineering and former head of DEC Technologies, shares his journey of rebuilding after the demise of his company, Deck. He delves into the challenges faced by DEC, including financial struggles and ethical dilemmas. Max highlights Indigo's innovative approach to political messaging, using machine learning for personalized outreach. The conversation also touches on fundraising strategies through data clustering and the evolving landscape of tech tools in enhancing voter engagement.
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Building and Sustaining DEC
- Max Wood shares his story of building DEC for down-ballot campaigns and the struggle to sustain and scale with limited resources.
- Despite 1,200 campaigns using DEC, limited funding and economic challenges forced tough operational choices.
SBF's Fast DEC Buyout
- Max Wood recounts the unexpected involvement of crypto billionaire Sam Bankman-Fried in the DEC acquisition deal.
- Sam wanted full ownership but no control, moving unusually fast, which raised some red flags but initially seemed promising.
DEC Mistaken Bankruptcy Fallout
- After SBF's collapse, DEC was mistakenly declared bankrupt alongside FTX despite being separate.
- Legal confusion caused shutdown and job losses, forcing Max and team to attempt buying back assets from bankruptcy.