“Going purpose, not going public.”

Patagonia’s September 2022 decisions to make ‘Earth’ the company’s only shareholder was huge news, particularly in the worlds of climate activism, business, philanthropy, the outdoors, and action sports.

Here was the most influential company in the outdoor world, and one of the most influential businesses on the planet per se, relinquishing control of their profits for the greater good.

But … what did this actually mean? Why did the company do it? How was the decision made? Who was involved?

And is this really a critical moment in the history of capitalism, as Patagonia believe?

The Announcement is a new three-part podcast documentary series from Looking Sideways, hosted by Matt Barr.

Episode 2 will be released on Monday January 20th.

For bonus and behind-the-scenes material, click here.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe

Interview with David C. Baker