26 | The Roadmap to Efficient Creativity: How to Generate Mind-Blowing Visual Assets for Your Business with AI in Minutes with Drew Brucker, Midjourney and growth-marketing expert
Aug 22, 2023
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Drew Brucker, a growth-marketing expert, discusses the benefits of using AI image generation tools like Midjourney to boost efficiency and lower costs. The podcast explores practical use cases for AI-generated images, strategies for using the Midjourney AI tool, the importance of a creative community, and the legal implications of AI-generated visual assets. It also touches on the impact of AI on the workforce and business growth.
Using AI-generated images can significantly boost efficiency and lower costs compared to hiring human designers.
AI-generated content currently lacks copyright protection, posing legal challenges and the need for businesses to stay informed about evolving regulations.
Deep dives
The Power of Text-to-Image Capabilities in Business
This podcast episode explores the use of text-to-image capabilities in a business context, highlighting the ability to create unique visual assets quickly and without the need for a camera or editing. The episode emphasizes the practicality and efficiency of using AI-generated images for creative campaigns, such as blog posts, social media posts, and website designs, eliminating the need for expensive graphic designers and lengthy processes. Specific examples are given, showcasing the benefits of using AI to create tailored and cohesive visual content, while also addressing the current copyright challenges in AI-generated images. The episode emphasizes the importance of being descriptive with prompts, experimenting, and learning from the community in order to maximize the potential of text-to-image AI technology.
The Impact of AI on Copyright Protection
This podcast episode highlights the legal implications of AI-generated content, specifically focusing on recent decisions regarding copyright protection. The episode discusses the denial of copyright registration to an AI-created artwork by a federal court, reinforcing the notion that AI-generated content currently lacks copyright protection. The consequences of this decision are explored, emphasizing the susceptibility of AI-generated content to infringement and the need for businesses to be aware of potential legal challenges. The episode also highlights a separate legal battle between open AI and the New York Times, where open AI is being sued for using copyrighted data to train its AI models. The outcome of this case could impact the future of AI training and usage. Businesses are urged to stay informed about evolving copyright regulations to protect their AI-generated content.
Summary of Key AI-Related News
This podcast episode provides an overview of the key AI-related news that could impact businesses. The episode discusses Google's test of AI-powered webpage summarization in Chrome, potentially affecting non-branded SEO and providing users with summarized website content directly in search results. The importance of adapting to AI in the workforce is highlighted with a survey revealing that 40% of global workers may need to be reskilled in the next few years due to AI's impact. The survey emphasizes a shift in desired skills, with time management and prioritization skills becoming more important than STEM proficiency. Finally, the episode stresses the revenue growth potential for companies that invest in AI, with businesses focusing on AI achieving a 36% higher revenue growth rate compared to peers. The episode underscores the need for companies to adapt to AI to remain competitive.
Should you use AI to replace your graphic designer?
Artificial intelligence is transforming how businesses create visual content. In this episode of Leveraging AI, hosts Isar and Drew explore whether AI image generation tools like Midjourney can boost efficiency and lower costs compared to hiring human designers.
Topics we discussed:
Why every business needs custom visual content
How AI creation tools work and main benefits
Detailed walkthrough of Midjourney and prompt setup
Creative ways brands can use AI visuals in marketing
Easy tips to get better image results from the AI
Parameters you can tweak to customize the image output
Finding the right balance between AI and human creation
Drew Brucker is a visual content expert who helps brands improve efficiency with new technologies like Midjourney. Connect with him on LinkedIn to continue the conversation!
If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
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