The Unofficial Shopify Podcast How Kettle & Fire Scaled Affiliate Relationships to 7-figures
May 11, 2021
44:35
In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.
- The tools to identify influencers
- How to get big influencers' attention
- The difference between affiliate and ambassador programs
- What are you paying for? Defining influencer deliverables and typical costs
- Creating a VIP experience for brand ambassadors
- Top 3 Most Successful Channels
Our guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.
Show Links
- Kettle & Fire
- Dovetale
- Sparktoro
- Magellan AI
- dtcplaybooks.com - SOPs, tools, templates, and video trainings made by and for ecommerce pro's. - Use code KURT to get 20% off your order.
- Tw:@jvmeredith
Sponsors
- Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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What's Kurt up to?
- See our recent work at Ethercycle
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- Apply to work with Kurt to grow your store.