It’s clear that if you’re marketing products or services online (and who isn’t these days), video has to be part of your strategy, says Jason Hsiao, co-founder of Animoto, an intuitive video creation platform. And here’s why…

Market watcher Tubular Insights has found that 64% of consumers make a purchase after watching a branded video. And 51% of marketers surveyed by Insivia say video is the content with the best ROI.

Video boosts leads and sales for every type of business.

Sure, it can be intimidating. But Jason has some simple tips to create professional looking videos with content you already have. He also shares some great free resources - so stick around until the end.

We also talk about…

How to stand out in social media with your videos
The 5+ most effective video formats
The 2 most intimidating things about video – and how to conquer them
Taking advantage of the “humanizing” effect of video
And more

Jenn Wasner